Future Fabrics

Future Fabrics is a design-forward textile brand renowned for its artistic approach and distinctive jacquard fabric constructions. We developed a visual concept that placed their richly textured fabrics in a minimal desert environment, allowing color, form and materiality to take center stage. By constructing custom fabric covered cubes and prisms, we enhanced the three-dimensional quality of the textiles and introduced a sculptural visual language.

Beyond photography, we expanded the set into an experiential environment that merged textile design with electronic music to create a campaign video that unified two artistic disciplines in a single piece. The outcome was a visually and sonically engaging YouTube film complemented by a comprehensive asset library for ongoing social use, all produced within a single day of shooting.