Lacoste

For the Lacoste "Femme Forward" campaign, we centered the narrative on the brand’s evolving focus on women’s apparel, celebrating the figure of the strong, modern woman. The creative direction fused athletic heritage with bold street-fashion looks, creating a visual identity that is both powerful and sophisticated. By curating high-impact "street-chic" aesthetics, we positioned the Lacoste woman as a confident leader in the contemporary fashion landscape.

The production took place across the vibrant streets of Istanbul, using the city’s unique urban texture to reflect a refined and stylish street spirit. These visuals bridge the gap between high fashion and everyday life, delivering a fresh, localized perspective for the Femme Forward movement. The result is a suite of assets that reinforces Lacoste’s presence in women’s streetwear while capturing the authentic energy of the city.