Luokk

For the Luokk holiday campaign, we embraced a minimalist New Year’s aesthetic, utilizing sophisticated art direction and curated props to place the products in an elegant spotlight. By focusing on a refined visual language, we created a festive atmosphere that feels modern and high-end, allowing the brand’s core offerings to resonate through a lens of understated luxury.

To add a layer of contemporary magic, we integrated AI-driven enhancements during post-production, "spicing up" the raw imagery with polished, high-fidelity details. These assets served as the backbone for the brand’s December communication strategy, driving a cohesive and impactful presence across both Instagram and Luokk website. The result was a seamless seasonal narrative that combined traditional art direction with next-gen technology to capture the holiday spirit.